Privacy Policy

At The Sports Edit, we believe in moving with purpose, performance, and integrity—both in our curated activewear and in how we handle your personal information. Your trust is as essential to us as the quality of our 7/8 leggings, Cloud 5 running shoes, and athleisure essentials. This Privacy Policy outlines how we collect, use, protect, and share your data when you visit thesportsedits.com or interact with our services.

Designed for our global community of movers, this policy reflects our commitment to transparency, security, and your privacy rights, in line with international standards including the UK GDPR and other applicable data protection laws.

1. Who We Are

The Sports Edit Store is a premium retailer of performance and athleisure wear, curating edits for running, yoga, fitness, and versatile active lifestyles. Our studio is located at:

13 Alfreton Rd, Nottingham, GB NG2H 8ZN
For privacy-related inquiries, contact us at: [email protected].

2. Data We Collect

To provide a seamless, secure, and personalised experience—from browsing our All Yoga & Pilates collection to completing your checkout—we may collect the following information:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Transaction & Financial Data: Payment method details (processed securely via our partners like Visa, MasterCard, JCB, PayPal), order history, and items purchased. We do not store your full card details on our servers.
• Technical & Usage Data: IP address, browser type, device information, time zone, pages viewed, and how you navigate our site.
• Profile & Preference Data: If you create an account: login details, saved items, size preferences, and communication preferences.
• Communication Data: Any correspondence with our team via email or contact forms.

3. How We Use Your Data

We use your data with the same attention to detail that defines our product selection—only for clear, purposeful reasons:

• To process and fulfil your orders for Activewear, Bottoms, or Fitness Accessories, and manage returns.
• To provide customer support and respond to your inquiries.
• To manage your account (if created) and offer faster, one-click future purchases.
• To improve our website, products, and services based on how our community interacts with our edits.
• To send you relevant updates on new edits, offers, or products—only if you have opted in. You can unsubscribe at any time.
• To prevent fraud and ensure the security of our website and payment systems.

4. Legal Basis for Processing

We process your personal data on the following grounds:

• Contract: To fulfil our agreement with you when you purchase from us.
• Legitimate Interests: To improve our services, prevent fraud, and market our products in a non-intrusive way.
• Consent: Where you have explicitly agreed, such as for marketing communications.
• Legal Obligation: To comply with applicable laws and regulations.

5. Data Sharing & Disclosure

We treat your data with the same care we apply to selecting our payment partners. We only share it when necessary:

• Service Providers: Trusted third parties who help us operate (e.g., payment gateways, shipping carriers, IT support). They are bound by strict confidentiality and data processing agreements.
• Legal Requirements: If required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, sale, or transfer of assets, your data may be transferred under strict confidentiality terms.
• We do not sell, rent, or trade your personal data to third parties for their marketing purposes.

6. International Transfers

As a global retailer shipping worldwide (excluding some remote regions), your data may be processed outside the UK/EEA. When we do, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by relevant authorities, to protect your data to the standards required by UK and EU law.

7. Data Storage & Security

We apply the same seriousness to data security as we do to the technical innovation in our products:

• Encryption: All payment transactions are encrypted via SSL technology and processed through PCI DSS compliant gateways.
• Limited Retention: We retain your data only as long as necessary for the purposes set out in this policy, or as required by law.
• Security Measures: We implement technical and organisational measures to protect against unauthorised access, alteration, or destruction of your data.

8. Your Rights

You have rights over your personal data, including the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data under certain circumstances.
• Object to or restrict processing of your data.
• Data portability – to receive your data in a structured, machine-readable format.
• Withdraw consent at any time, where processing is based on consent.
• Lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local supervisory authority.

To exercise any of these rights, contact us at [email protected]. We will respond within one month.

9. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content. Cookies help us remember your preferences, keep your shopping cart secure, and understand how our community explores our edits of All Running Clothing, Athleisure, and more.

You can manage your cookie preferences via your browser settings. Note that disabling some cookies may affect the functionality of our website, such as the ability to complete a purchase or save items.

10. Links to Other Websites

Our site may contain links to third-party websites (e.g., social media platforms). This Privacy Policy applies only to The Sports Edit. We encourage you to read the privacy policies of any external sites you visit.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review it occasionally.

This policy is designed to be clear and transparent, reflecting the values of The Sports Edit community.